MARKETING
Building a strong online presence is essential to your success as a musician, and we’re here to help you craft innovative marketing strategies that resonate with your audience and grow your fanbase. Whether you’re launching a new project or looking to amplify your digital presence, we provide the expertise to attract and engage listeners in fresh, impactful ways.
Our Services
Brand Development
You need a compelling brand to stand out as a band or solo musician. We help you define and develop a strong, authentic identity that connects with your target audience and sets you apart in a competitive industry. Whether you’re launching a new project or looking to redefine your presence, we craft a branding strategy that will take you to the next level!
Define Your Music Brand: We’ll work closely with you to establish a distinctive style, image, and set of core values that will guide your promotional efforts and resonate with fans. Your unique brand will resonate with fans and help you stand out in a saturated market!
Design Visual Assets: Our team creates eye-catching visuals, from logos to album artwork, ensuring your brand identity is cohesive and visually memorable.
Craft Your Story: Every great brand has a compelling story. We’ll work with you to define and express your musical journey, influences, and the unique essence of your sound. By crafting a narrative that resonates with your audience, you’ll build stronger emotional connections and lasting loyalty to your brand.
Develop Brand Collateral: From website design to merch packaging, we ensure that all your brand assets are aligned with your identity, providing a cohesive experience for fans.
Roll Out! Bring Your Brand to Life: Once your brand is established, we’ll guide you in rolling it out across all platforms, ensuring it’s fully integrated into your music marketing strategy.
EPK Development
A polished Electronic Press Kit (EPK) is your key to unlocking industry opportunities. We craft professional, comprehensive EPKs that showcase your music, achievements, and unique style to industry professionals, media, and potential collaborators.
Craft a Professional Bio: A compelling bio is key! We help you write a concise, engaging bio that introduces your story and highlights your accomplishments.
Compile Press Materials: From high-quality photos to album artwork to press articles, we curate the essential assets needed to present your brand professionally.
Showcase Music and Videos: We’ll select your best tracks, videos, and live performances to give industry insiders a clear sense of your musical talent.
Highlight Achievements: We’ll make sure that your key successes—notable gigs, awards, positive reviews, etc.—are spotlighted in your EPK, adding credibility to your profile.
Distribution Strategy: After your EPK is finalized, we’ll guide you through the best practices for distributing it. We’ll help you get it to the right industry professionals, record labels, and media outlets. Our team will also tailor your EPK to specific audiences, maximizing its impact and increasing your chances of capturing attention and unlocking new opportunities.
Make it Happen: Once your EPK is ready, we’ll help you integrate it into your promotional strategy. Whether you’re submitting it to festivals, record labels, or leveraging it for media coverage, a polished and professional EPK becomes a key tool to propel your music career forward and open new doors.⬤
Marketing Plans
Our tailored marketing plans are designed to amplify your music and grow your reach. We work with you to develop a strategic plan that captures your sound, engages your audience, and propels your music career to new heights.
Define Your Brand: A strong brand is the foundation of successful music marketing. We help you craft a brand identity that reflects your sound and message.
Plan Your Releases: We’ll help you map out a release schedule and timelines for singles, albums, and videos, ensuring every launch gets the attention it deserves.
Build a Fanbase: From social media to email marketing, we’ll develop strategies to engage with your audience and grow a dedicated base of fans. Creating a community around your music and brand identity really increases the overall impact of your marketing campaign, and it brings people together in a positive way!
Promote Your Shows: Live performances give you the best opportunity to connect with your fans! We can assist in promoting your shows, planning the logistics of your tour, and navigating online platforms to turn out a crowd. Whether it’s virtual or in-person, we’ll help you create buzz around your live performances and sessions.
Make It Happen: When it’s time to launch your marketing plan, we’re with you every step of the way to ensure your EPK makes a big splash—promoting releases, building fan engagement, and driving momentum.
Social Media Consulting
In today’s rapidly evolving digital landscape, your social media presence is critical. We help you craft a unique and compelling social media strategy that connects with your fans and amplifies your music across all the best and most relevant platforms.
Define Your Social Media Identity: Together, we’ll create a distinctive voice and aesthetic that strengthens your online presence across platforms like TikTok, Instagram, and Facebook. A strongly defined social media presence will resonate with your target audience and grow your fan base faster.
Strategize Content and Releases: Crafting a successful social media strategy for your music requires careful planning. We’ll work with you to create a content calendar, optimize posting schedules, and coordinate promotional campaigns. From teaser posts to behind-the-scenes footage and exclusive announcements, we’ll ensure you connect with your audience in meaningful and engaging ways.
Grow Your Fanbase: Our strategies are designed to increase followers, drive engagement, and build a loyal community around your music.With our social media strategy, we aim to give you a direct channel to connect with your fans!
It's Go Time: As you grow your social presence, we’ll provide ongoing support, analyzing performance, refining strategies, and keeping you on top of platform trends.
Let’s Elevate Your Music Marketing! We’re here to help you craft impactful marketing strategies that resonate with your audience. Ready to take your brand to the next level? Get a quote for your upcoming project here!
MARKETING SERVICES
We'd love to assist you with your marketing needs. Get a quote for your upcoming project here.
MARKETING TIPS
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IDENTIFYING YOUR AUDIENCE.
Knowing your fanbase is important. Knowing their favorite stores and bars can help you market directly to them by knowing where to best place your show and release posters.
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TREAT YOUR WEBSITE LIKE AN EPK.
Thinking of your website as a living EPK is a great way to double your results with a single effort. Use it to showcase your artist bio, music, videos, and update it regularly with details about your upcoming releases and shows.
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EMAIL LISTS ARE STILL IMPORTANT.
Social media fads come and go, but email lists are still relevant because they give you a direct channel for fan communication that can’t be censored or limited by the latest fads. Mailchimp is a great starter option. They are great for marketing merch, tours, and releases directly to your fans via email.
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DON'T JUST POST ON YOUR SOCIALS.
Social Media is meant to be used as an engagement platform. Think of your band's page as a hangout for your audience. Fans who follow you want to interact with you. Think of creative ways to interact with them.
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START A PRESS CONTACT SPREADSHEET.
There are tons of music blogs and publications, locally and nationally. Keep track of the ones you want to be featured in and create a spreadsheet of contact emails to start your own press contact list. Build relationships with press contacts who write about music or entertainment. They’re always looking for people to profile and events to cover. When you make the contact, the power is yours!
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BE PERSISTENT WITH YOUR MARKETING.
Patiences pays so stick to it! It takes time to successfully grow any brand. Consistency is key—stay committed to regular marketing planning, be adaptable, and learn from what resonates with your audience. Keep refining your approach, and over time, you’ll see your brand grow stronger and more impactful.
Ryan C. Midtopia Street Team Manager says - "Check out this list of local Wichita businesses that will let you hang your show posters. The power is yours!"